18POINT Discovery Analysis

Our digital marketing audit is a comprehensive evaluation of your company’s marketing efforts and strategies to assess their effectiveness, identify areas for improvement, and maximize ROI. It involves analyzing various aspects such as website performance, SEO strategies, content marketing efforts, social media presence, paid advertising campaigns, email marketing effectiveness, and overall branding.

Through our marketing audit, your business will gain valuable insights into your current marketing performance to better understand areas of strengths and weaknesses. We deliver a full report with actionable recommended strategies to optimize your brand to drive better results.

01

Assess

We conduct a thorough 18POINT evaluation criteria of your marketing strategies. We identify strengths, weaknesses, and opportunities for improvement by analyzing key performance indicators, competitor activities, audience targeting, and technology usage.

02

Find

From our assessment we present the findings. We highlight key strengths in your marketing strategies and we identify weaknesses and areas for improvement. We present opportunities for optimization.

03

Recommend

From our assessment and findings we develop and deliver a report with our findings and recommendations. We suggest specific actions to address identified weaknesses and capitalize on opportunities for improvement. We provide actionable steps and prioritize recommendations based on their potential impact and feasibility.

Our Three-Step Audit Process Serves as a Roadmap for Optimizing Your Digital Marketing Efforts and Achieving Your Business Goals More Effectively.

18POINT Evaluation Criteria

  • Design + Layout
  • Page Speed and Technical Performance (SEO)
  • User Experience (UX)
  • Content Quality and Relevance (SEO)
  • SEO Keywords and Ranking
  • Accessibility
  • Mobile Optimization
  • Security and Privacy Compliance
  • Backlink Profile and Authority
  • Conversion Optimization
  • Competitor Analysis
  • Social Media
  • Paid Media
  • Email Marketing
  • Marketing Collateral
  • Brand Consistency
  • Audience
  • Google Business Profile